Behind Fashion
Observations and analyses about trends, market changes, sustainability, brand management, and anything related to fashion.
Recent Posts
How do luxury brands celebrate the Year of the Dragon in 2024?
Luxury brands embrace Year of the Dragon with dragon-themed items and red hues, capturing Lunar New Year’s festive spirit.
Barbie’s Pink Power: A Marketing Success Story Behind the Film
How Barbie’s Pink Power Conquered Summer, weaving nostalgia and social resonance into a captivating marketing saga that redefines modern storytelling.
Stay Cool and Stylish: Discover the Hottest Men’s Fashion Trends for 2024SS
Discover the hottest men’s fashion trends for the 24SS season. From workleisure styles to functional cargo pockets, stay cool and stylish in loose suits, shorts, and plain shirts. Embrace the timeless appeal of versatile denim finishes, including wide-leg jeans. Navigate the summer with ease while making a fashion statement.
The Power of Collaboration: Why Fashion Designers Keep Working with Fast Fashion Companies
By reintroducing iconic designs, launching affordable products, and generating buzz on social media, brands can expand their reach and gain recognition.
Transforming the Fashion Industry with AI: How AI Can Enhance Efficiency in 2023
Discover how AI is transforming the fashion industry in 2023 from design to customer service.
Milan Fashion Week 2023AW Trends: Navigating the Changing Fashion Landscape
Milan Fashion Week 2023AW: key trends and highlights, including oversized coats, fuzzy outerwear, and delicate lace dresses.
New Era for Fashion Houses: Striking the Balance Between Brand Heritage and Hype
Since the momentous changes in fashion houses in recent years, we have seen them moving in different directions. The question is, should we focus on the brand or the hype?
Copenhagen Fashion Week 23AW: Celebrating Sustainable Style and Emerging Talent
Copenhagen Fashion Week requires minimum sustainability standards for all participants starting in 2023 to win global recognition for its commitment to sustainability.
Milan and Paris Fashion Week menswear trend for 23/24AW
While people return to the office facing the unpredictable economy, 23 AW menswear plays safe.