anna.yhshihThe recently concluded Milan Fashion Week played it safe by reflecting on the current economic climate. Designers offered elegant and delicate pieces that are perfect for those returning to the office. As brands feel pressured to maintain their position in the fashion world, they strive to provide freshness to consumers without sacrificing sales. It’s all about finding a balance between the wearable and the trendy.
As a result, they are focusing on tried and tested formulas to guarantee their success by turning to their history to stand out from their competitors. By highlighting their heritage, they hope to create a sense of nostalgia and brand loyalty among consumers.
On the other hand, as consumers are immersed in a fast-changing world and exploding in volume information, only newness and meaningfulness can catch their eyes. Also, they are eager to define their self-identification and express themselves more than ever, and one approach is to use their outfits.
Therefore, freshness and attitude are crucial to attracting their attention on the competitive internet. We can see the trends in Milan Fashion Week towards even neutral colours, precise tailoring, and high-quality fabrics that are key items for this season. However, brands add interesting features to the collections, such as sexy lace and cutouts, complex layerings, and oversized and fuzzy coats. These elements help consumers can mix and match their styles.
Moreover, as the Y2K style continues to be popular in Gen-Z, 2000s-inspired details are still key to reflect their attitudes, such as low-waist trousers, hot pink, and restructured denim. Compared to past seasons, there is a less wide pattern like abstract geometric and animal prints, but we can still see some of these prints in collections.
Many pieces are worth investing in because they are elegant, pretty, and high-quality, allowing them to last longer. The relaxed style mixing formal and sexy will let consumers layer their styles and attitudes. However, as the uncertain economy and changing consumer behaviour keep affecting the fashion industry, how to hold the helm to make brands grow and maintain their influence will still be a huge task for them.
Here are some key trends and items:
1. Oversized coats
This trend is about embracing a relaxed, comfortable silhouette. Long versions, mac styles, and robe coats are popular choices, featuring loose-fitting and roomy designs with dropped shoulders. They provide warmth and comfort during the cold winter months.
2. Fuzzy outerwear
Fuzzy, fluffy textures are seen on various garments, from tops to jumpers to coats. This trend adds a cosy touch and visual volume to outfits, with soft textures that invite touch.
3. Blazers
Blazers are versatile items that can be dressed up or down. This season, pairing them with a fine knit top and a pair of sleek trousers or a pencil skirt creates a chic office look. Alternatively, showing bras underneath is another big hit for presenting a contemporary style.
4. Lace sleek dresses
Delicate lace is a popular fabric choice, giving a romantic and feminine vibe. Inspired by lingerie, spaghetti strap dresses with lace details are important for this season.
5. Aviator jackets
This classic style provides a versatile outfit for daily wear. Choosing leather or denim offers a stronger tone.
6. Restructured denim
Denim always stays in style. Patching and unfinished fringes provide a more handmade style. Head-to-toe denim also offers a strong visual and is easy to put on.
7. Feather and fringes
Highlighting layers by adding volume with feathers and fringes on the edges offers a luxurious look.
8. Sheer fabrics
Sheer fabrics like tulle and chiffon create delicate and feminine styles. Layer them over bras or dresses to create a sophisticated and layering look.
