The fashion industry is evolving from traditional offline events to dynamic online marketing, with brands now leveraging social media and influencers to engage audiences and create viral content.
Barbie’s Pink Power: A Marketing Success Story Behind the Film
How Barbie’s Pink Power Conquered Summer, weaving nostalgia and social resonance into a captivating marketing saga that redefines modern storytelling.
What message is behind the designer movement of fashion houses?
Fashion houses seem to start a big earthquake in recent years as some design director’s movement. What kind of messages would be behind that?
Feel nervous about climate change? Here are 3 simple actions I take in daily life.
Climate change is no longer a term or conspiracy but seriously impacts our lives. You can start from these 3 small actions to help reduce the situation worse but never enough.
What do customers want from physical stores with the new normal expectation?
People are returning to stores after two-year shopping online, but what will keep bringing them to visit stores in the future?
Reading Note: Five key points to reshape the future of stores.
Five things will impact physical stores in the future when consumer behaviours continue evolving.
Building belonging begins with culture for businesses and people
People are constantly chasing the meaning and a sense of belonging, and the culture is a crucial way to help us find or build our community.
Can more discounts or promotions continue to boost sales in 2022?
People seem to be calm to recent sales events, including Black Friday to The Single Shopping Festival. Is the discount war gone in 2022?