The fashion industry is evolving from traditional offline events to dynamic online marketing, with brands now leveraging social media and influencers to engage audiences and create viral content.
Barbie’s Pink Power: A Marketing Success Story Behind the Film
How Barbie’s Pink Power Conquered Summer, weaving nostalgia and social resonance into a captivating marketing saga that redefines modern storytelling.
The Power of Collaboration: Why Fashion Designers Keep Working with Fast Fashion Companies
By reintroducing iconic designs, launching affordable products, and generating buzz on social media, brands can expand their reach and gain recognition.
New Era for Fashion Houses: Striking the Balance Between Brand Heritage and Hype
Since the momentous changes in fashion houses in recent years, we have seen them moving in different directions. The question is, should we focus on the brand or the hype?
Copenhagen Fashion Week 23AW: Celebrating Sustainable Style and Emerging Talent
Copenhagen Fashion Week requires minimum sustainability standards for all participants starting in 2023 to win global recognition for its commitment to sustainability.
How fashion brands celebrate the Lunar New Year in 2023
Luxury houses release their capsule collections and ad campaigns to celebrate the year of the rabbit.
What message is behind the designer movement of fashion houses?
Fashion houses seem to start a big earthquake in recent years as some design director’s movement. What kind of messages would be behind that?
Case Study – Brand development strategies with an example of iconic 60’s British designer Mary Quant.
Case Study – Brand development strategies with an example of iconic 60’s British designer Mary Quant.
4 tips for making beautiful apparel pictures.
The right photo can trigger customers to buy or be interested in the items. Ensuring images look pretty enough is essential.
What do customers want from physical stores with the new normal expectation?
People are returning to stores after two-year shopping online, but what will keep bringing them to visit stores in the future?