Marketing tools to add additional value to brands and products, but also the costs.
In 2022, you need to know what Web3 is and the 4 ways it may impact the fashion industry.
Web3 can refer to a new internet environment that is decentralised based on blockchain technology. It may create more possibilities for individuals and make the fashion industry much more transparent.
There are three situations to make material functions as unique selling points in a fashion marketing strategy.
In three situations, fashion brands use material functions as their unique selling points as their marketing strategy.
Reading’s Note: Four realities could influence retailers to recover from the pandemic.
The four gaps between retailers’ hopes and reality about adapting to the new normal. Consumer behavior is changing for shopping online and offline, supply chain management issues, the increased selling price with a re-emergence of discount culture, and the fad of athleisure is here to stay.
Can more discounts or promotions continue to boost sales in 2022?
People seem to be calm to recent sales events, including Black Friday to The Single Shopping Festival. Is the discount war gone in 2022?